Revenue Growth Masks Increasing Losses
Direct-to-Consumer (D2C) lifestyle and tech-accessories brand DailyObjects posted mixed financial results for Fiscal Year 2025 (FY25). The company reported a robust 31% increase in operating revenue, climbing to ₹110 crore from ₹84 crore in FY24. However, the top-line growth was accompanied by a widening net loss, which surged by 60% to reach ₹16 crore, up from ₹10 crore the previous year.
Breakdown of Financial Metrics
The vast majority of DailyObjects’ revenue (99.6%) was derived directly from product sales. The increased losses were primarily driven by a 30% jump in total expenses, which swelled to ₹124.5 crore. Major expense items included procurement costs, which rose 21% to ₹51.5 crore, and a massive 40.5% spike in advertising expenses, totaling ₹26 crore. Employee benefit expenses also climbed steeply by 54.5% to ₹17 crore, and rent expenses doubled.
Future Projections and Path to Profitability
Despite the widening losses, DailyObjects maintained relatively stable unit economics, spending ₹1.13 to earn one rupee in FY25, slightly improved from ₹1.14 in FY24. Having raised approximately $14.5 million in funding to date, the company claims to have recently crossed ₹320 crore in Annual Recurring Revenue (ARR). The brand is highly optimistic, projecting FY26 revenue to land between ₹230 and ₹244 crore, with a stated goal of achieving EBITDA profitability in the near term.
