Honasa Enters Dermatologist-Backed Nutraceuticals Segment
Honasa Consumer Limited, the parent company of personal care brand Mamaearth, has announced the acquisition of a 58% majority stake in Mumbai-based Fluence Pharma for ₹135 crore. The transaction, executed through a secondary share purchase, marks Honasa’s entry into the health and wellness sector. The remaining 42% stake will be acquired in two tranches over the next 5 to 7 years. To manage this business, Honasa has established a new subsidiary called Honasa Health.
Leveraging Cyclical Nutrition Therapy and OTC Dermatology Network
Fluence Pharma, founded by the Bhusari family and Dr. Rajendra Singh Rajput, specializes in dermatologist-backed OTC condition-specific supplements, including Hair Fact and Skin Fact. By integrating Fluence’s patented Cyclical Nutrition Therapy (CNT) and its network of over 3,000 prescribing dermatologists, Honasa aims to scale the brand’s distribution through online platforms and quick-commerce channels.
